Friday october 9th
10.00/13.00
CONFERENCE HALL
Yoga and Society
YOGA INSIDE THE MODERN SCHOOL: how, where, why
FREE ENTRANCE
HALL MANDALA
ore 16.00/ 17.00
BOOK PRESENTATION
VASTU - science of indian architecture - Xenia Editore
Introduces Alessandro Checchi
HALL MANDALA
Ore 17.00 / 18.00
BOOK PRESENTATION
THE CULTURAL CREATIVES. NEW PERSONS AND NEW IDEAS FOR A BETTER WORLD
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Saturday october 10th
11.45/ 12.45
PRESENTATION OF THE BOOK
"The Gods' Playground" by Swami Veda Bharati - Mimesis (serie "Verso l'Himalaya")
Lead by Daniele Belloni e Susi Stefanini
FREE ENTRANCE
12.45/ 14.00
PROIECTION OF THE VIDEO
"The Iyengar Practice".
Dedicated to Master T.B.K IYENGAR
Introduces Gabriella Giubilaro
FREE ENTRANCE
15.00/ 16.30
CONFERENCE
For being able to build a world teaching peace, we create before the peace inside us
Lead by Swami Jnaneswariananda
FREE ENTRANCE
17.00/ 18.15
PRESENTATION OF THE BOOK
"The breath in the apnea" by Umberto Pelizzari
edited by MURSIA
Introduces Umberto Pelizzari and Lisetta Landoni
FREE ENTRANCE
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Sunday october 11th 11.00/ 13.00
"Hrani Yoga: the alchemic and magical sense of the nutrition" by Omraam Mikhaël Aïvanhov, Prosveta Edition
FREE ENTRANCE
PROIECTION OF THE VIDEO
"Acquarius and the Kingdom of fraternity" by Omraam Mikhaël Aïvanhov
Introduces Isabella Re
FREE ENTRANCE
13.00/ 14.00
PRESENTATION OF THE BOOK
Meta Modern Era by Shri Mataji Nirmala Devi,
Edizioni Anima
Introduces Duilio Cartocci
FREE ENTRANCE
14.30/ 16.00
FUTUREYOGA
MEETING WITH THE PUBLIC
"Walk towards the future wants us with attention to the present"
Introduces Radames Silvestri
FREE ENTRANCE
16.15/18.15
MEETING
Yoga and Society
YOGA INTO ADVERTISING COMMUNICATION: EXPRESSION OF NEW VALUES OR TEMPORARY TREND?
Lead by Paolo Anselmi, vice president of GfK Eurisko and teacher of Psycology of the social Communication at the Catholic University of Milan
With the participation of:
Aldo Cernuto, creative director of the Gandhi Telecom Italia campaign
Gianni Lombardi, copy writer and master of yoga
Massimo Milita, Sorgenia marketing director
Guido Gabrielli, director of Yoga Journal
Valeria Cerabolini, journalist for Repubblica
The purpose of the meeting is to stimulate a reflection and a comparison on the crescent presence of references to the yoga - and more in general terms to the oriental culture - in the communication of the enterprises. Is this the sign of the capability of yoga to express values and to evoke a style of life which the lack in the contemporary society is perceived or is more simply the confirmation of the ability to the publicity to pick up rapidly and use with effectiveness the reference to the emerging cultural phenomena?
FREE ENTRANCE
SALA RELAZIONI
ore 18.30/19.30
VIDEO
Souvenir of Maestro Guruji Sri K. Pattabhi Jois
Find the meaning of beeing and having a GURU
Lead by Elena De Martin